How does a photographer know what to charge a Bride and Groom for there Wedding Package? Accept for 2 years ago, Boswell Photo has always been known as an "Undercutter" in the Wedding prices department. In my mind, I'm not undercutting a Bride who can't afford the higher prices that other studio's charge. So I feel my prices are perfect, but in case I was wrong, 2 years ago I did a study on pricing. I raised my prices across the board and started another Wedding Photography Business with prices even higher than my Boswell Photo prices I raised over $500.00 each package. With the new business name, I created a different website, different phone number, flyers, business cards with a total investment of just under $1,000.00 and did it work? No! During an 11 month period, investing over $4,000.00 in advertising for Boswell Photo and Wedding Photography by Chris, I receive 8 phone calls, 3 consultations and booked 1 bride through the second business name.
After 11 months, I lowered my packages to where they haven't really changed in over 10 years and booked 35 weddings in 2017. So the moral of the study, higher prices I'd go bankrupt, lower prices work, correct? You'd say of course! This years my prices are as low as last year and I only have 8 weddings as of this post. My competition says raise your prices and you'll book more, I did that already and booked less. Bookings to this point are lower than normal and some say it could be your reviews.
I will shed my experience and knowledge of Reviews on my next Post. Enjoy your time ahead of you.